Mission

Mission

Through cooperative partnerships, to be an advocate for the hospitality industry and promotion of travel and tourism in the Bluegrass.

Core Values

We believe that:

• Tourism is a vital component of economic development
• Tourism contributes to the overall quality of life in the region
• Together we are stronger
• Communication and education are key to our mutual success
• Employment in the tourism industry is a noble profession

Strategic Plan

Download Strategic Plan [PDF 45 kb]